The undergraduate program leading to a BA in Broadcast Communication  recognized  by  the  Commission  on  Higher  Education (CHED)  as  a  Center  of  Excellence  in  Broadcasting  seeks  to  provide students  with  the  requisite  training  to  become  future  broadcast practitioners  who  are  competent,  critical,  and  responsible. At the same time, graduates are enabled to adapt to the changing broadcast landscape in terms of new technologies, new modes of production, distribution, and exhibition of broadcast products.

The CHED uses the Broadcast Communication curriculum as the standard for other broadcast academic programs in the country.

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