Bachelor of Science in Business Administration, Marketing Option
Marketing is primarily for those who want to become involved in global sales and marketing. In all but very small firms, a career in global marketing and sales normally requires several years experience at a domestic site and a good familiarity with the firm's products and services. As a result, the specialized courses for this track are focused mostly on fundamental marketing principles and knowledge that are important for domestic and global operations.
Individuals choosing Marketing should have an excellent foundation in marketing, generally be people-oriented, flexible and curious about different areas of the world.
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