The Bachelor of Business Administration (BBA) is a three-year undergraduate degree programme that equips students with an understanding of the business and management environments. The programme aims at developing a student's intellectual ability, executive personality and managerial skills through an appropriate blend of business and general education. Students are able to understand and develop unique leadership qualities required to successfully manage a business.
The programme is further aimed at enhancing professional development. It is also designed to produce up-to-date, assertive and effective executives for business and other organisations and prepares students for further studies. The programme covers a variety of business, accounting, entrepreneurship and management principles.