DIPLOMA
SALES AND MARKETING MANAGEMENT
Organizations, both profit and non-profit, are engaged in intense competition for customers, audiences and clients. Sales & Marketing is a mixture of science and art through which organizations can succeed or fail in this competition. It is an essential component for professional Sales & marketers, such as sales representatives, retailers, advertising personnel, marketing researchers, new-product managers and many others. This Diploma is designed to enable the student to understand modern Sales & marketing in today's competitive marketplace.
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