Internet Marketing Fundamentals
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Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer’s dream comes true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
Learning Objectives:
• Know how to conduct market research
• Develop a workable internet marketing campaign
• Recognize your target market
• Understand your brand
• Grasp SEO and website characteristics
• Find and capture leads
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