A Masters in Advertising program from the L'Institut des Hautes Etudes des Communications Sociales (Ihecs) qualifies you to practice advertising.The Masters course will help you to develop your creative potential for the advertising industry. This includes teaching in advertising disciplines, Business and Financial Environment. It will help you develop a deeper understanding of the principles, theory and skill behind great advertising campaigns. The course will highlight the rapidly changing nature of the advertising industry since its inception, and willfocus on contemporary practices and the impact of new technologies on the industry. masters students: Your thesis will have been composed of original research and exhibited a sound theoretical foundation where data was gathered and analyzed, and the results were reported and discussed. Your thesis research topics should have posed and attempted to answer an original research question related to advertising that will contribute to knowledge in the discipline.
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