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Jobboards Next!
There is not a single day when someone comes up with a post detrimental to job board business and shows how his new-born software can make the recovery, but this isn’t the story so far. Yes, they’re struggling but pretty much still in the race. The niche job boards are still able to provide a return on the investment and right talent to employers.
See the image of recent survey done by Job board doctor that shares the current industry trend for 2015
Real Match confirms the threat from Social Media and LinkedIn particularly, but the overall picture looks promising and opportunistic for job boards business. Over 33% people admits to change jobs in 2015 shares Glass Door that means more resumes, more submissions are expected to happen at job sites. Most of the new-age job seekers are coming from Mobile that urges job boards to have mobile responsive websites in place and dedicate equal resources for mobile marketing.
In the recent survey, 80% of the employers made qualified talent their topmost requirement. So now, Job board’s owners have to differentiate themselves from the rest by highlighting key differentiators in their services. Job boards can prefer aggregator in the way to use as a marketing platform and bring traffic to job sites. They don’t have to go down with the risk as of aggregators themselves need job boards to supply candidates and job listings, people are looking for. Sparing time with job sites owners with new ways of capturing the right talent and growing employers that pay.
Analytics can help job board in number of ways preach Careerleaf. Few of the important stats that one should consider are:
View Rate: how many views does each job get?
Application Rate: how many applications does each job get through your board?
Job Posts: How many paid job posts are on your board?
Revenue Track how much money you bring in from your job board.
Transactions: How many money-making events occur? If your monthly revenue is $10,000, but your number of transactions is 80, you’ve now learned that your typical customer spends $125 at your board.
Job boards have to provide the closest matches from a single search in very less time or else companies already have ATS in place to rank resumes and pick the ones with higher ranking. It is the wiser act for the advertising platform to distribute the jobs first amongst the job seekers. They should start cultivating leads on both ends of the employment spectrum. Creating content specific to market makes sense and having a creative content marketing system will ensure leads and increase job boards profile naturally. It is high time for job boards to invest in customer services and relationship development with both candidates and companies.
To conclude- 2015 year seems to be the year of consolidation, growth and expansion.
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