| MobileGeddon–Job boards be ready!
21st April, 2015 has brought an apocalyptic change for many websites owners finding difficult to attract new visitors. It goes same for the established websites who’re already enjoying high ranking plus reputation amongst the Google.
But how relevant is this for Job boards. Just consider few stats before you make up your mind:
More than 60% of Google searches are performed on mobile devices.
Surprisingly, out of them 30% are employment related i.e. 300 million per month.
According to RecruiterBox, just 13% of companies invest in Mobile Recruitment.
75% of active candidates visit company’s mobile site to learn about careers.
45% candidates apply via Mobile, Acc. To LinkedIn’s Mobile Recruiting Playbook.
20% of the Applicant pool updates CV’s through mobile.
Google is rolling out an algorithm update that will change the parameters of mobile-friendliness for all the websites listed higher in the ranking. This update is just a beginning for websites to make mobile friendly sites as the priority.
Job boards can fight back mobilegeddon in 2 ways:
Design mobile responsive sites that are coded to present content automatically. (images, content,design) based on screen size.
Design mSites specifically for mobile in-line with the desktop version for app interface.
Why is it important?
A Candidate experience is important than ever, and good talent don’t wait for companies. Staying updated with mobile geddon will ensure smooth journey of an applicant from the mobile visit to apply jobs online. Job seekers look forward to consistent experience throughout devices as their search may start from mobile and end on the desktop site. Google has yet again focused on the importance of mobile in Recruiting strategy.
Job boards can start working on different aspects of sites to keep this update rolling.
Content- Use SEO best practices for all content & job descriptions on the site. Ensure that content you create is easily consumable & more visual for mobile. Use mobile friendly forms to capture the information from applicants. It may force you to shortened apply process and optimized the page for mobile viewing.
Analytics- Have Google Analytics track your mobile usage, engagement & conversions on your career site. Monitor mobile traffic every month and differentiate how many came from PC vs. Mobile.
Some Quick Tips to get by!
Be the first candidate for yourself to try out your mobile site and get the firsthand feel of the experience.
Ensure your website adapts to any device with fewer updates and content changes for you.
Go for Information first and navigation second.
Consider staying away from Flash as it won’t work.
Today’s Recruiters have the “mobile first” approach to gain more talent, attract them to right opportunities and finally bring them onboard successfully. The main objective of Google mobilegeddon approach is to bring all the job seekers on Uniform platform.
This post is an excerpt taken from SMASHFLY technologies recent ebook on Mobile Recruiting Strategy Plus Checklist to contest the Google mobile update. |
