program from the Hongik University
qualifies you to practice advertising.The PhD
course will help you to develop your creative potential for the advertising industry. This includes teaching in advertising disciplines, Business and Financial Environment. It will help you develop a deeper understanding of the principles, theory and skill behind great advertising campaigns. The course will highlight the rapidly changing nature of the advertising industry since its inception, and willfocus on contemporary practices and the impact of new technologies on the industry.
phd students: You will typically have taken an interdisciplinary approach and acquired the tools necessary to become a creative and committed scholar, teacher or leader in the academic community and brought a unique perspective to the study of advertising.