Bachelor of Arts in Advertising and Graphic Design
Turn Your Passion for Creativity into a Career
Grand Canyon University’s Bachelor of Arts in Advertising and Graphic Design degree program develops students into creators of innovative advertising solutions by applying integrated media strategies. This BA in graphic design focuses on training students to strategize for advertising brands. You will cultivate the knowledge to creatively impact a variety of organizations, from advertising agencies and design studios to in-house corporate marketing departments and media industries.
The BA in Advertising and Graphic Design curriculum centers on creative thinking, strategic problem solving, collaboration, brand and campaign development and technology training for multi-platform campaigns. Three studio courses are central to this curriculum where students will work on active client projects with their peers. These projects are designed to grow in complexity and mirror the progression of job skills in an advertising agency. You will also learn how our Christian worldview principles apply to the discipline and challenge of changing another’s thinking and behavior. Learning experiences in the Phoenix graphic design program focus on the practice of values-based considerations for the means and ends of persuasive aim in real-world scenarios.