Graduate Certificate in Brand and Product Marketing
In today’s fast-paced environment of instant communication, consumers are constantly exposed to a barrage of marketing messages. As a marketing professional, how do you help your organization and its product stand out from the rest?
In this graduate certificate program, you will be exposed to ways to reach, engage, and influence consumers in meaningful ways and effectively differentiate your product and brand from the competition. Through your coursework, you will have an opportunity to develop, execute, and evaluate comprehensive marketing plans; forecast, measure, and analyze marketing performance; and create targeted campaigns that best position your product in customers’ minds. The program covers topics such as market segmentation, product life cycle, consumer demand and pricing, brand positioning, performance metrics, competitive analysis, and much more.