No new marketing campaign is complete without the inclusion of digital strategies. Use the courses in our Digital Marketing Certificate to better understand consumer behavior, social media, search engine optimization and web analytics for improved branding and sales.
With the emergence of social media, businesses are recognizing the need to enhance their marketing mix by connecting through digital channels. The digital marketing certificate emphasizes an understanding of digital marketing, social media, Internet marketing, consumer behavior, web analytics, search engine optimization, and advertising and creativity strategy. Upon completion of this certificate students will possess the knowledge and skills necessary to identify demand for products and services and digital marketing strategies.