Program Overview

At Husson University, our programs are designed with you and your career goals in mind. That’s why we offer Bachelor of Science in business administration (BSBA) students the opportunity to bring additional focus to their online degree studies through a marketing concentration. Our curriculum features field-specific coursework in basic marketing principles, applied research, sales, social media and more. This fully online degree provides graduates with the knowledge and skills they need to bring value to employers immediately. The degree is accredited by the International Assembly for Collegiate Business Education and meets the high standards that are part of Husson’s century-old tradition of educational excellence.

Graduates from this program with a marketing concentration will be prepared for any number of careers, including: market research analyst, brand manager and marketing specialist. These jobs are expected to experience solid growth in the next decade, so they’re a smart choice...

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