BA (Hons)
Retail Management and Marketing
The retail landscape is fast paced and constantly evolving. The increasing growth of omni-channel and M-commerce has opened up thousands of roles for those interested in the digital landscape of retail, whilst more traditional retail roles like store management, buying and merchandising provide excellent grounding to build lucrative careers. During your studies, you will cover fashion marketing, digital media and marketing platforms, managing people in retail, brand management and logistics and supply chain operations. You will also explore place management, looking at issues surrounding the High Street and the debate around local vs global retail. You will work on live projects for real retail clients, facing real business challenges and devising solutions to meet the needs of our business partners who include Tesco, JD Sports and McDonald’s. This gives you the perfect opportunity to create your own industry connections and enhance your practical employability skills. You will also have the opportunity to have free student membership of the Institute of Place Management. We also offer four year routes where you can spend your third year on industrial placement or studying abroad.
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