Concept & Art is about designing ideas: The Concept Artist creates the individual look for every given project. This creative task encompasses the whole production process – Concept Artists are thus involved in the overall project realization, from first draft, character and production design, to digital prototyping and final image. Students are asked to seek an original, unique form of expression for every project. Concept Artists work in close cooperation with Animation Directors. Moreover, they are part of a core team that further consists of an Animation/Effects Director, an Animation/Effects Producer and a Technical Director – every project is realized by a core team.