SPM 3526: Facilities and Event Management (3 credit hours)
This course analyzes effective management strategies and knowledge associated with pursuing a career in sport management. It will introduce students to the sport management career opportunities in the sport industry and to sport principles as they apply to facility management and event planning, leadership style, communication, and motivation.
SPM 3246: Fundraising Concepts (3 credit hours)
This course is designed to provide the student with the basic knowledge and understanding of promotional, marketing and fund-raising considerations of sport organizations.It will offer a thorough understanding of the key concepts, principles and procedures as related to sport promotions and fund-raising. The course will attempt to provide guidelines for organizing successful promotional, marketing and fundraising events.
SPM 3551: Current Issues in Sports (3 credit hours)
This course looks at both modern day and sports through history. The purpose of the course is to teach students how to define, describe, and identify the issues which have contributed to the impact of sports in America and the world.It will teach students to analyze and deconstruct the historical, social, and economic forces that have taken the games people play and made them an integral part of our cultural; to compare and contrast the attitudes about race, gender, and politics and the impact on sports and society.
SPM 4346: Media Relations (3 credit hours)
This course provides a cross-disciplinary approach to a variety of promotional issues that sport managers routinely confront.Public relations and advertising professionals offer insights into how sports-related endeavors and businesses can raise public awareness about products and services.
BUS 4001 SPT: Business Administration Career Practical Training or Sports Related Elective (1 credit hour or 3 credit hours)
This course is an elective externship course.
- see more at: https://www.calmu.edu/bachelor-of-science-in-business-administration-sports-management/