Fundamentals of Marketing Research
Market research analysts jobs are projected to grow 32% from 2012–2022. U.S. News & World Report ranked “Market Research Analyst” as the #1 Best Business Job in 2014 and #15 of the Best 100 Jobs. The magazine’s research places the median salary in this field at more than $60,000 with the best-paid earning more than $113,500. If you have a background in business, research, math, science, computers, or communications, you may want to consider a future in this industry. Students will receive textbook training as well as practice through the completion of an actual marketing research project and presentation. This program is excellent preparation for the Professional Researcher Certificate (MRC) exam and will give students an opportunity to add a marketing research project for their portfolio or resume.