Offered by UCC
4 Year Degree Course
Today’s businesses require creative marketing professionals who understand the dynamics of a competitive economy. They are focused on consumer needs, possess the ability to translate those needs into products and services and then selling them for a profit. Those who excel in the field of marketing possess special skills: intuition, logic, creativity, well developed analytical skills and leadership abilities. No doubt, a good marketer is a necessary adjunct to the profitability and hence, the success of any business.
Course Objective
The Bachelor of Science Degree in Marketing from the University College of the Caribbean(UCC), is so structured to give aspiring marketing specialists an opportunity to develop the knowledge, analytical skills and techniques used by successful marketing professionals. The curriculum has been designed to include the most current trends, techniques and practices of contemporary marketing.
