The profession you have chosen...
Marketing is a process that is burdened with the responsibility of forecasting,directing and satisfying - in a profitable way - the needs of the customer. A marketer has a versatile role, from the design of a product to detecting customer satisfaction. The person familiar with the principles and techniques of marketing holds an extremely important position in the management group, making that person number two in the chain of command. The marketer's input is of fundamental importance to the successof a business.
How to succeed...
Day by day, the person responsible for the Marketing is becoming an essential part of any business, even more than a machinist. The latter can work independently, but the produced goods cannot sell themselves. It is by no means a coincidence that marketing is the foundation on which to base the finances of any society, starting at identifying and cincluding in satisfying needs.
Career Prospects
The graduates of this program are able to respond to the requirements of the following, among others:
- Executive in Marketing
- Business Consultant on marketing
- Researcher on communication, market research and marketing
- Senior executive on marketing
- Communication and marketing directors, such as sales manager, marketing manager, commercial services manager, brand manager, product manager etc.
