Course / programme / degree
1 Bachelor of Science in Design - Graphic Design
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American University in the Emirates United Arab Emirates Dubai 2014-04-15

Bachelor of Science in Design - Graphic Design

Bachelor of Science in Design - Graphic Design

Graphic Design, being one of the foremost means of communication today, allows students to develop personal visual responses that will stand out from the crowd. With this course students will have the opportunity to create ground breaking designs to meet a variety of graphic needs including advertising, packaging, print media, branding and web production. Many companies rely on graphic arts professionals to create brand communications concerning their business objectives. A course in the Graphic Design program from AUE can help you to take your creative talents into the fast-paced business world.


Large design studios, state-of-the-art electronic media, printing facilities and an extensive library are all on hand for students to use in an open and engaging learning environment.


Good Design is good business! Graphic Design at AUE offers students the chance to study a diverse range of disciplines including packaging, branding, advertising and publishing in order to ensure the most up-todate training in professional design.

At AUE we encourage learners to develop technical, creative and critical thinking skills that are essential to succeed in today's demanding design industry. Students will be encouraged to develop ideas through experimentation and investigation, with the aim of challenging them to explore the broadest possibilities when responding to design briefs. Our inspirational lectures, workshops, presentations and tutorial support are designed to give students the best possible introduction to a career in design across a wide range of media.


  • Use critical analysis and appropriate terminology
  • Apply a range of design principles and theories within one's work
  • Create a wide variety of graphic designs from concept to completion
  • Use effective visual communication in response to set and negotiated briefs
  • Develop and implement designs through a variety of new and traditional design medias

Career Opportunities

  • Branding
  • Advertising
  • Exhibition Design
  • Packaging Design
  • Television Graphics
  • Magazine and book design
  • Illustration & Animation

1. General Education Required Courses (11 Courses / 33 Credits)

No Course Code Course Title C.H
1 ARL-AA 100
ARL-NA 100
Communication Skills in Arabic Language 3
2 ENG 100 English 3
3 ENG 105 English for Specific Purposes 3
4 MAT 100 General Mathematics 3
5 CIT 100 Computer Literacy 3
6 ASC 100 Study and Learning Skills 3
7 ASC 105 Islamic Culture 3
8 ASC 110 Introduction to Social Sciences 3
9 ASC 200 General Psychology 3
10 ASC 210 Natural Sciences 3
11 ASC 300 UAE and GCC Society 3

2. College Requirements(9 Courses/27 Credits)

No Course Code Course Title C.H
1 FAD 100 Color Theory and Practice 3
2 FAD 105 Drawing I 3
3 FAD 110 Basic Design 3
4 FAD 200 Fundamentals of Graphic Illustration and Digital Imaging 3
5 FAD 201 Art History I 3
6 FAD 202 Art History II 3
7 FAD 210 Drawing II 3
8 FAD 215 3D Design 3
9 FAD 305 Internship 3

3. Degree Requirements (11 Courses/51 Credits)

No Course Code Course Title C.H
1 GRD 300 Graphic Design I 6
2 GRD 301 Communication Design 3
3 GRD 302 Life Drawing 3
4 GRD 303 Information Design 3
5 GRD 304 Typography I 6
6 GRD 305 Graphic Design II 6
7 GRD 310 History of Graphic Design 3
8 GRD 400 Graphic Design III 6
9 GRD 401 Typography II 3
10 GRD 402 Capstone Graduation Project 6
11 GRD 404 Desktop Publishing 6

4. Free Electives (5 Courses/ 15 Credits)

5 Courses (15 Credits) can be chosen from any other Colleges / Departments / Specializations as long as the chosen courses prerequisites are met.

Degrees, Courses, Programs | American University in the Emirates

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