Bachelor of Arts in Media and Mass Communication - Media Sales

 

 

 

The College offers another time valued undergraduate program. The Media Sales program specialization is crafted and created with artistic innovation to allow students to acquire knowledge with perfection. They are trained to master the strategies to engage in focused media campaigns and media presentations. This program also covers translating marketing objectives into media objectives. Participants are trained in the art of negotiation, marketing, writing for mass media, and media ethics. They are usually affiliated with local TV and Radio stations, newspapers and advertising agencies for internship.

Objectives

• Able to define and develop media related concepts, project management and operations related to media Industry
• Able to provide intelligence, consultancy and research solutions
• Constructive writing ability to decipher marketing intelligence

Career Opportunities

• Media Officer at Embassies & Consulates
• Media Adviser at State Run Organizations
• Advertising Manager
• Sales Director at TV & Radio Stations

1. General Education Required Courses (11 Courses / 33 Credit Hours)

2. Liberal Arts (10 Courses/30 Credits)
Liberal arts courses expose students to new areas of understanding by the curiosity driven methods of learning. These courses are generally considered to be the essential steps towards advanced study.

 3. Core Requirements (14 Courses/ 42 Credit Hours)

Core courses provide students with the vision to think logically, and apply their knowledge effectively in their careers.

 4. Specializations (5 Courses/ 15 Credit Hours)
The CMMC is well articulated to identify the emerging trends in the Media Sales discipline. The program is in tune with the time and prepares our graduates for the future. It offers creativity, and the ability to be dynamic, communicate effectively and display leadership qualities through an extensive blend of theory and practical course design to help develop students to begin commercial careers. The specialization emphasizes the importance of acquiring transferable skills as part of the academic studies and encourages our graduates to become autonomous learners.

5. Free Electives (2 Courses/ 6 Credit Hours)

2 courses (6 Credits) can be chosen from any other Colleges/ Departments/Specializations provided the prerequisites are met.

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