Bachelor of Arts in Media and Mass Communication - Public Relations

 

 

 

CMMC offers a Public Relations specialization that influences our activities and lives inescapably. This program will equip students the skills to obtain lucrative positions at state level, in International Organizations, in different categories/ capacities such as business entrepreneurs, public relations officers, policy analysts, market researchers and lawyers as well as in the education sector. The core idea is to offer the program so as to develop the students' understanding in the field of communications along with real world experience in writing, research, and campaign planning, as well as preparing the students to apply their problem solving abilities. In addition to the internship requirements, these skills will assist students to accurately access ideas and construct answers to complex theoretical questions by developing logical arguments based on empirical evidence.

Objectives

• Develop multi-disciplinary and multi tasking skills
• Develop excellent communication
• Acquire knowledge in public relations strategy, management and implementation techniques
• Develop a positive attitude even when working with broader negative issues

Career Opportunities

• Public Relations Officer at Ministries and State Run organizations
• PRO at Embassies and Consulates
• News Editor
• News Paper Editor
• Manager / Director Recruiting Agencies

1.General Education Required Courses (11 Courses / 33 Credit Hours)

These Courses serve as a gateway to other areas and introduces students to multi-disciplinary career prospects. The underlying intention of these courses is to allow one to build confidence and capacity systematically through a logical sequence of problem-solving ability.

2. Liberal Arts (10 Courses/30 Credits)

Liberal arts courses provide students with the ability to think and to assimilate new subjects by one of the common methods of learning: through the use of analogy in which they compare specific topics to general theories. These courses also allow participants to develop a general framework of the world which is essential to the deductive method.

3. Core Requirements (14 Courses/ 42 Credit Hours)

Core courses provide students with the skills to think critically about what these changes mean for the role of media and related tools in their lives and how it relates and what role it plays in our society.

4. Specializations (5 Courses/ 15 Credit Hours)

Public relations professionals do more than draft press releases and build relationships with key media representatives. They should also be familiar with the media strategies, crisis management with the employees, public interest groups, and the community in order to establish and maintain cooperative working relationships in today's world.

5. Free Electives (2 Courses/ 6 Credits)

2 Courses (06 Credits) can be chosen from any other Colleges / Departments / Specializations as long as the chosen courses prerequisites are met.

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