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The Department of Public Relations and Advertising at Eastern Mediterranean University aims to educate and train ethically responsible and creative communication experts who are skilled in the use of the latest technological and managerial tools, and who have the theoretical knowledge, background and training to meet the changing needs of the related sectors in the contemporary globalized world.
General Information About the Program
Public Relations and Advertising undergraduate program offers two programs delivering instruction in Turkish and English, respectively. All students following the Public Relations and Advertising curriculum are required to declare their chosen track of specialization as either Advertising or Public Relations. This decision should be based on a student’s evaluation of his or her own career interest and plans. At the beginning of their 5th Academic term/semester, students choose their elective courses depending on their chosen track of specialization, which is either Public Relations or Advertising and prepare a graduation project.
Education
The Department strives to provide students with a strong theoretical foundation while also according them the opportunity to apply the acquired theoretical knowledge into practice through compulsory projects in Public Relations and Advertising. Consequently, students apply and learn from their applications basic techniques and methods such as creative script writing, desktop publishing, graphic design, market research, customer care and representation, integrated marketing, marketing public relations, and designing campaigns for both PR and Advertising for a variety of situations and causes. As a result, students are often able to develop project portfolios and submit such projects into national and international competitions that, in turn, give them advantage in the job market.
Facilities
The Public Relations and Advertising Projects Center and Genesis IMC Agency, both based in the Department, provide students with opportunity for learning Integrated Marketing Communications (IMC), PR, and Advertising campaigns. Starting with research, students learn to apply what they have learned regarding goals, strategic planning and creativity, and developing tactics. The centers, which function as a practical workshop, provide students with the experience they need by developing professional projects in collaboration with the sector. The Projects Center serves as a significant training place for students working on projects intended for entry in national and international competitions.
Career Opportunities
Public Relations and Advertising graduates are equipped to competently work in a variety of public relations and advertising specialist positions in private firms or public sector; in the hospitality industry; as information officers; as media experts/press relations; public/corporate affairs managers in private and public administration or government departments; as marketing/PR experts in the non- profit sector or as consultants. Their work ranges from taking part in central strategic planning of firms to working in departments such as customer relations, strategic creativity, market research or media planning. Public Relations and Advertising graduates also find work in the information, customer relations, public relations, and advertising departments of media institutions like newspapers, magazines, radio stations and television channels.
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