The Diploma in Public Relations, Advertising & Sales course is designed for individuals with no prior experience in these areas and is suited to public relations, marketing, sales or advertising executives who wish to upgrade their qualifications. It is an excellent choice for anybody interested in adding new skills to their existing role or who wish a career change or to gain employment. Unlike standard courses, this course has double accreditation and successful graduates will receive an international ICM Diploma in Public Relations, Marketing, Advertising & Sales and a national FETAC level 6 Award in Marketing Communications.
The Diploma in Public Relations, Marketing, Advertising & Sales is delivered by highly qualified and skilled professionals who offer unique insights to these areas from an Irish and international perspective. Students will acquire strategies and tactics to plan, deliver, manage, and evaluate Marketing, Public Relations, Sales and Advertising campaigns. The course offers valuable insights as to how you can win new customers using various promotional tools. The latest internet marketing tools are explored and a practical Marketing Communications project is added which you will find highly rewarding. A strong Sales section has been included which is essential in the current challenging business environment.The latest online marketing techniques will also be examined to give student cutting edge techniques to build into their campaigns. Setting up an Ad strategy to include full online campaigns relating to Google adwords, Yahoo, Linkedin, You tube, Facebook will be examined.
An emphasis on practical assessment is included on this programme which you will find highly rewarding. You will be required to prepare a project around an organisation of your choice. This will demonstrate your ability in putting together a marketing communications plan.
A recent survey indicated that 84% of graduates have gained employment or a promotion in the areas of Marketing, PR, Advertising & Sales since completing this course.
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