BA (Hons) International Football Business
Location: UCFB Wembley
Entry Criteria: 280-300 UCAS Tariff point score
The football business is a multi-billion dollar global industry. This global industry is growing expedientially all over the world.
A country-by-country breakdown finds that the sports industry is growing faster than GDP both in fast-growing economies, such as the booming BRIC nations (Brazil, Russia, India and China), and in more mature markets in Europe and North America. The key drivers which fuel this market growth will be studied. These include understanding the nature of fandom; the growth and development of the international football industry; and the development of a global strategy.
There are over 200 member associations all over the world who each govern and manage football in their country. Therefore, you will examine all of the international licensing schemes and regulations of the Global Confederation (OFC, AFC, CONCACAF, CAF, UEFA, FIFA), along with the implications of cultural differences linked to commercial and sponsorship opportunities. To support your learning, there will be opportunities for work experience both in the UK and internationally, between your second and third year.
Furthermore, during your three years at UCFB Wembley, there will be opportunities to interact with global events at Wembley Stadium, thus applying your knowledge and increase your competitive edge in the workplace.
During your first year, you will gain an understanding of the broader global football industry and its history as well as contemporary challenges to provide a solid foundation for your degree. For example you will cover topics such as the nature of fandom; the growth and development of the international football industry and sports sponsorship specific to international markets. You will explore marketing in the football industry with an international perspective as well as an appraisal of the different types of league structures and franchises such as in the USA.
There are currently over a hundred major stadia across the world under construction. During this year, you will gain an understanding and research different international stadia, design processes, pitch construction, architectural challenges, and other important factors such as health and safety constraints. Also you will cover topics such as international retailing; international stadia and football infrastructures, the challenges of dealing with differing stakeholders, cultural differences and attitudes to corporate social responsibility.
This year also includes understanding financial governance and administration related to the different global member associations and clubs, considering the tax implications and examining international company law.
Here you will learn how to understand and formulate successful bids for global football competitions and events, develop your operational understanding of sports law with an international perspective, for example, international player transfers and migration and the development of a global strategy. You will also undertake a related research project in international football (dissertation) on a topic chosen by you which could ultimately open the doors to your future career.