BUSINESS ADMINISTRATION—MARKETING AND LOGISTICS
“I hear I forget, I see and I remember, I do and I understand.”
. . . Confucius 450 B.C.
“We don’t receive wisdom: we must discover it for ourselves after a journey that no one can take us or spare us” . . . Marcel Proust
Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. The Department of Marketing and Logistics offers the three options: Marketing Option, Logistics and Supply Chain Strategies Option, and Sports Marketing Option and corresponding certificates.