With a PhD in Fashion Merchandising at Ahmadu Bello University you will typically have developed the necessary skills in the areas of garment construction and tailoring, fashion publicity and promotion, merchandising practices, store design, and global sourcing, and gained an understanding of how fashions progress from design to runway to retail. phd students: Your research may have combined the practice, theory and /or history of your chosen specialist area and you will have been guided in your study to define clearly and persuasively what is original and innovative about your chosen topic and how best to present and disseminate your arguments and findings, whether as a written thesis or through a combination of practice (for example, exhibition, installation) and text-based criticism.
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