Bachelor of Arts in Media and Mass Communication - Public Relations
CMMC offers a Public Relations specialization that influences our activities and lives inescapably. This program will equip students the skills to obtain lucrative positions at state level, in International Organizations, in different categories/ capacities such as business entrepreneurs, public relations officers, policy analysts, market researchers and lawyers as well as in the education sector. The core idea is to offer the program so as to develop the students' understanding in the field of communications along with real world experience in writing, research, and campaign planning, as well as preparing the students to apply their problem solving abilities. In addition to the internship requirements, these skills will assist students to accurately access ideas and construct answers to complex theoretical questions by developing logical arguments based on empirical evidence.
Objectives
- Develop multi-disciplinary and multi tasking skills
- Develop excellent communication
- Acquire knowledge in public relations strategy, management and implementation techniques
- Develop a positive attitude even when working with broader negative issues
Career Opportunities
- Public Relations Officer at Ministries and State Run organizations
- PRO at Embassies and Consulates
- News Editor
- News Paper Editor
- Manager / Director Recruiting Agencies
1.General Education Required Courses (11 Courses / 33 Credit Hours)
These Courses serve as a gateway to other areas and introduces students to multi-disciplinary career prospects. The underlying intention of these courses is to allow one to build confidence and capacity systematically through a logical sequence of problem-solving ability.
No. |
Course Code |
Course Title |
C.H. |
1 |
ARL-AA 100
ARL-NA 100 |
Communication Skills in Arabic Language |
3 |
2 |
ENG 100 |
English |
3 |
3 |
ENG 105 |
English for Specific Purposes |
3 |
4 |
MAT 100 |
General Mathematics |
3 |
5 |
CIT 100 |
Computer Literacy |
3 |
6 |
ASC 100 |
Study and Learning Skills |
3 |
7 |
ASC 110 |
Introduction to Social Sciences |
3 |
8 |
ASC 200 |
General Psychology |
3 |
9 |
ASC 300 |
UAE and GCC Society |
3 |
10 |
ASC 210 |
Natural Sciences |
3 |
11 |
ASC 105 |
Islamic Culture |
3 |
2. Liberal Arts (10 Courses/30 Credits)
Liberal arts courses provide students with the ability to think and to assimilate new subjects by one of the common methods of learning: through the use of analogy in which they compare specific topics to general theories. These courses also allow participants to develop a general framework of the world which is essential to the deductive method.
No. |
Course Code |
Course Title |
C.H. |
1 |
ASC 102 |
Introduction to Anthropology |
3 |
2 |
ASC 104 |
Introduction to Sociology |
3 |
3 |
ASC 205 |
General Statistics |
3 |
4 |
ASC 201 |
Introduction to Philosophy |
3 |
5 |
ASC 203 |
World-History |
3 |
6 |
ASC 204 |
Middle East History |
3 |
7 |
ASC 206 |
Introduction to Geography |
3 |
8 |
ENG 300 |
English Literature |
3 |
9 |
ASC 302 |
Introduction to Political Science |
3 |
10 |
ECO 100 |
MicroEconomics |
3 |
3. Core Requirements (14 Courses/ 42 Credit Hours)
Core courses provide students with the skills to think critically about what these changes mean for the role of media and related tools in their lives and how it relates and what role it plays in our society.
No. |
Course Code |
Course Title |
C.H. |
1 |
MMC 200 |
Introduction to Mass Communication |
3 |
2 |
MMC 201 |
Understanding Public Relations |
3 |
3 |
MMC 202 |
Fundamentals of News |
3 |
4 |
CIT 200 |
Website Design |
3 |
5 |
MMC 300 |
Introduction to Communication Technology |
3 |
6 |
MMC 301 |
Information and Media Studies |
3 |
7 |
MMC 303 |
Writing for the Mass Media |
3 |
8 |
MMC 305 |
Internship |
3 |
9 |
MMC 302 |
Public Opinion and Propaganda |
3 |
10 |
MMC 304 |
Organizational Communication |
3 |
11 |
MMC 400 |
Mass Communication Theory and Research |
3 |
12 |
MMC 401 |
Photojournalism |
3 |
13 |
MMC 403 |
Editing for the Mass Media |
3 |
14 |
MMC 402 |
Media Ethics |
3 |
4. Specializations (5 Courses/ 15 Credit Hours)
Public relations professionals do more than draft press releases and build relationships with key media representatives. They should also be familiar with the media strategies, crisis management with the employees, public interest groups, and the community in order to establish and maintain cooperative working relationships in today's world.
No. |
Course Code |
Course Title |
C.H. |
1 |
PRE 300 |
Public Speaking |
3 |
2 |
PRE 302 |
Writing in Public Relations |
3 |
3 |
PRE 400 |
Media Strategies and Implementations |
3 |
4 |
PRE 402 |
Crisis Management Communication |
3 |
5 |
PRE 405 |
Capstone-Graduation Project |
3 |
5. Free Electives (2 Courses/ 6 Credits)
2 Courses (06 Credits) can be chosen from any other Colleges / Departments / Specializations as long as the chosen courses prerequisites are met.
Degrees, Courses, Programs | American University in the Emirates |